Twitter Tips For Creative Businesses
Twitter is super popular for creative businesses, what with all of the networking events that specialise in art and design, there is so much potential for promoting your business. So, here are some tips to help you make the most out of Twitter.
- First and foremost is LISTEN! It is so so important. See what your followers are saying and keep track of what they say about you. Don’t just ignore people who have taken the time to support your work or make a comment about what you do.
- Don’t be shy about showing the world what you do, how you do it and where. You could hashtag your creative mediums and location – ie: #watercolour or #London. You may just bag a collaboration or commission and catch the attention of someone who may just be looking for a local business just like yours.
- Twitter has specific ratios for the amount of people you follow and the amount that follow you back so be sure to utilise tools such as ‘CrowdFire (previously JustUnfollow)’ or ‘ManageFlitter’ to clean up your account.
- Keep a lookout for what other artists and designers are using to tag their work, Is it working well for them? Try to stay up to date on hashtag trends as new ones are always popping up.
- Hashtags are such an important part of social media and you really can’t afford not to be using them when promoting your own work. Hashtags help other tweeters search and find you so make sure you use them for showing off your work and inspiring others with your creativity.
- Be cautious of any hashtags that become “Bashtags” and be wary of any world news that could make a hashtag sensitive.
- Utilise the profile picture, background, Twitter Header and bio – These will grab the attention of potential followers, as well as your tweets.
- Include keywords in your bio. For example, if someone searches for ‘Abstract art’ you may just pop up and gain a new follower.
If you have any of you own tips that other creatives can utilise on Twitter please comment below.
Gemma Louise Kimpton
Founder, A Place for Creation
Founder of A Place for Creation & Creator of 'My Creative Business Planner' + designer of awesome websites for creative businesses.
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